†NO PURCHASE NECESSARY. For full contest details, visit the Contest Website: www.michelobultra.ca/superior-access. Must be legal drinking age in your province of residenceand a resident of Canada (excluding Saskatchewan, Alberta and Manitoba). To enter, create or log-in to your Contest Website account and scan a Michelob Ultra can or bottle (an “Entry”).  Maximum 1 Entry per person, per Day. 400 instant prizes available: 250 NBAStore.ca gift cards (ARV: $200 CAD) and 150 NBA League Pass subscriptions (ARV: $239.88) (each, a “Prize”).  Available Prizes will reduce as Prizes are won. Limit of 2 Prizes per person. Once Prize limit is reached, additional Entries will be allocated to the Grand Prize draw. Odds of winning a Prize will depend on the number and timing of Entries. Each Entry will also be entered into a draw for a chance to win an NBA experience for 2 people (the “Grand Prize”): 2 courtside tickets (for winner and guest) to attend a 2024/2025 regular season NBA game chosen by Contest winner (subject to availability), return economy airfare between Canadian international airport closest to the winner’s home and airport in the destination city of the NBA game, 2 nights hotel accommodation (based on double occupancy) at hotel selected by Contest Sponsor and $500 CAD spending money allowance (payable to winner only).  Dates of travel to be determined by Contest Sponsor based on destination city selected. ARV of Grand Prize: $25,000 CAD. Alcohol is not a part of any prize.  Winner and guest are responsible for all expenses not included as part of the Grand Prize.  Odds of winning the Grand Prize will depend on total number of eligible entries received. Skill-testing question required.  Contest Close Date: December 15, 2024 at 11:59 p.m. ET.